Now you have a nice looking website for your real estate, you had in mind the usability of it and you are sure that people will have absolutely no problem using it but… some months have passed and you wonder why is it not producing any enquires?

You can have the perfect product and the perfect advert for it but if you do not put it on the correct place, no one will notice it. It is like placing your ad on the top of the highest mountain, who will see it?

On the Internet, the main visitor generators, visitors that do not know anything about you but could be interested in products and services like yours, are the search engines like Google or Yahoo. You need to place your website in the search engines but … with some guarantees. When people search for something related to your business and your area, you want your website to appear on the first page, right?

No one searching, for example, for “Costa del Sol Real Estate” will check sites appearing on the 3rd and subsequents result pages on Google. So your website must also be ranked high on search engines when people search for your keywords. But how is this acomplished?

It is called SEO

Search Engine Optimization is a set of methods aimed to increase the amount and quality of visitors by ranking high in the search results of a search engine. You will be amazed about the number of different aspects of a website that make it appear on page #1 on search engines. Website layout, search engine friendly URLs, content position, site structure, inbound links, content quality, correct internal linking, quality inbound links, etc… there are hundreds of criterias used by search engines that we need to have in mind and more important, that need to be checked regularly.

SEO is not a one time process, it goes over time adapting as the different search engines change, and they change every few months. But when incorporated into the initial development and design of your site, it will make things a lot easier for your business. In fact, we have some old client’s websites where we did this many years ago and they did never need a single modification since they started to show #1 on search engines for their keywords. This is what we do right now with all of our sites.

All the sites we design are built with SEO in mind, independently of the size, graphic look and target market. All of our sites are fully indexable by search engines and we use all the tools available to make search engines work for you.

Do-it-yourself SEO

We love to educate our clients about current SEO techniques, so they can help in the process of spreading the world about their website.

For Real Estate websites, it is absolutely important to have good pictures of the properties, right? But what about the property descriptions? We teach our clients how to better describe a property so visitors will have a great impression and search engines will use them to rank your individual pages even better.

Have a blog on your site? Great, but taking a little care on your titles and subject writing can make a huge difference for your websites on search engines.

How to link, how to research on search engines, where to read about good SEO, et … No problem, we love to share thoughts and talk about SEO, so if you have time give us a call.

But SEO only is not Web Marketing

SEO is perhaps the main part of Web Marketing but not all. What about making people return to your site looking for more products from you? What about making other websites work for you? Perhaps a newsletter for your customers? Press releases? etc… there are many ways to improve your website’s life and your business reputation on the network.

And related to Real Estate websites, what about building collaboration ways with other sites to promote your properties? What about making use of new and easy technologies to get your colleagues updated about your new listings? And why not your past clients?

We are almost fanatics of making our client’s websites work for them. Contact us, lets have a coffee and talk about SEO on your real estate website. We love to do it and we are sure that at least you will have some points clear about what to do next on your website.